I am going to stick with bread. It is what I have the most research on and I don't want to fall behind now. I need to establish a target audience and a message. So instead of focussing on money, I am going back to basics...
UK Bread facts from FAB
- Breadmaking flour accounts for just over 60% of UK flour production.
- Bread remains one of the UK’s favourite foods, with 99% of households buying bread and the equivalent of nearly 12 million loaves are sold each day.
- White bread accounts for 76% of the bread sold in the UK and sandwiches account for 50% of this consumption.
- Over 200 different kinds of bread are produced in the UK. This diversity is only possible because of the vast range and quality of British flour available.
- Each year 99 bread products are purchased per household. And average bread purchases are the equivalent of 43 loaves per person per year. Men eat bread more frequently than women: 44% of men eat bread twice a day compared with 25% of women
- The bakery sector has sales of £5bn
- Large bakeries, which produce wrapped and sliced bread, account for 80% of UK bread production. In store bakeries produce about 17% of bread, with the remainder accounted for by high street bakeries. 80% of bread is wrapped and sliced - for convenience, for keeping qualities and value for money.
- Bread provides useful amounts of carbohydrates, B vitamins, protein and calcium. White flour is fortified with calcium, iron, thiamin and niacin
- Four medium slices of white bread (140g) provides 248mg calcium which is 31% of the Recommended Daily Amount
- Four slices of wholemeal bread would provide 7g fibre (Englyst fibre) which is 39% of the Recommend Daily Amount for an adult.
- Otto Frederick Rohwedder invented the first slice-and-wrap bread machine in 1928. He sold his pre-sliced, wrapped bread in a bakery at Battle Creek, Michigan. By 1933 80% of all bread sold in the US was sliced and wrapped the phrase ‘the best thing since sliced bread’ was coined.
- Sliced bread was introduced into the UK in the mid 1930’s.