Thursday, 7 October 2010

Flour Advisory Bureau... yes it's real

I am going to stick with bread. It is what I have the most research on and I don't want to fall behind now. I need to establish a target audience and a message. So instead of focussing on money, I am going back to basics...

UK Bread facts from FAB
  • Breadmaking flour accounts for just over 60% of UK flour production.
  • Bread remains one of the UK’s favourite foods, with 99% of households buying bread and the equivalent of nearly 12 million loaves are sold each day. 
  • White bread accounts for 76% of the bread sold in the UK and sandwiches account for 50% of this consumption.
  • Over 200 different kinds of bread are produced in the UK. This diversity is only possible because of the vast range and quality of British flour available. 
  • Each year 99 bread products are purchased per household. And average bread purchases are the equivalent of 43 loaves per person per year. Men eat bread more frequently than women: 44% of men eat bread twice a day compared with 25% of women
  • The bakery sector has sales of £5bn
  • Large bakeries, which produce wrapped and sliced bread, account for 80% of UK bread production. In store bakeries produce about 17% of bread, with the remainder accounted for by high street bakeries. 80% of bread is wrapped and sliced - for convenience, for keeping qualities and value for money.
  • Bread provides useful amounts of carbohydrates, B vitamins, protein and calcium. White flour is fortified with calcium, iron, thiamin and niacin
  • Four medium slices of white bread (140g) provides 248mg calcium which is 31% of the Recommended Daily Amount
  • Four slices of wholemeal bread would provide 7g fibre (Englyst fibre) which is 39% of the Recommend Daily Amount for an adult.
  • Otto Frederick Rohwedder invented the first slice-and-wrap bread machine in 1928. He sold his pre-sliced, wrapped bread in a bakery at Battle Creek, Michigan. By 1933 80% of all bread sold in the US was sliced and wrapped the phrase ‘the best thing since sliced bread’ was coined.
  • Sliced bread was introduced into the UK in the mid 1930’s.

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