"On Demand Books (ODB) replaces the inefficient and centralized supply chain for the distribution of books – essentially unchanged since Gutenberg – with a radically decentralized direct-to-consumer retail model in which content is fully distributed electronically at point of sale and converted into a paperback book."
I like the tradition of books and am really interested in the high-end printing process of books. I can see how this would be good for small book runs due to the quick production and cost effective nature, but overall I am not too keen! People are arguing about which is better eBooks or this, in my mind they are both second rate compared to a beautifully published book... But on a good note, they are not trying to be.