Is Not Magazine

Brilliant idea for communal reading and a demonstration of how I could move a magazine into a new light. Also on a large scale, shows me how I could design something for use in the environment.

"Is Not Magazine is a magazine in the form of a 1.5m x 2m bill poster. Is Not is independently published, carries no advertisements and is, among other things, an experiment in publishing real content where people expect to find advertising. It’s a design challenge and a reading experiment; a paper saving device; a bastion of editorial complexity and a grey area for the discerning communal reader. It uses the city as a canvas and brings reading to life. Approach it from any angle; bend down curiously; lean in for a closer look; embark on a treasure hunt to find a story that ends in another location."