"In 1960, the typeface's name was changed by Haas' German parent company Stempel to Helvetica (derived from Confoederatio Helvetica, the Latin name for Switzerland) in order to make it more marketable internationally. It was initially suggested that the type be called 'Helvetia' which is the original Latin name for Switzerland. This was ignored by Eduard Hoffmann as he decided it wouldn't be appropriate to name a type after a country. He then decided on 'Helvetica' as this meant 'Swiss' as opposed to 'Switzerland'." - Wikipedia
A Latin word would be appropriate... something like, personalised or cheerful.
- to make cheerful : exhilaro
- to make progress, advance : proficio
- to add : subinfero
- to be in the habit of using : usitor