Whole tram wrap
This wasn't that effective to people outside the city as the image didn't say anything about the new art space. Looking back though now I do like it, but at the time, I didn't really understand it. There were some effective ones called 'tram it' which I can't find any pictures of but they were literally all over the trams!
Tram liner
"Tramliners run along the entire length of one side of the tram just below the window providing a large area that is ideal for continuous advertising messages or a repeated brand name. This format gives your brand a premium position from which to capture consumers’ attention when they are in a purchasing mindset as the tram travels through the heart of key city centres and high street areas."
Standout - Running the entire length of one side of the tram, Tramliners allow continuous advertising messages that travel through the centre of town capturing consumers’ attention.
Proximity - This site offers close proximity to shoppers and pedestrians on the high street, capturing them when they are in the right place and mindset to act on your ad.
Creative - Covering the entire length of the tram this site type provides an opportunity to be highly creative.
Location - You can find Tramliners on the following networks: Sheffield Supertram, Manchester, Metrolink, Midland Metro.
Interior
"Passenger and interior panels reach a captive audience on their journey in and around the city centre. Placed directly in passengers’ line of sight they allow brands to capitalise on the amount of time consumers spend travelling. These formats talk directly to the passenger in an environment where they are in a receptive mindset to read longer copy, absorb the information and make a note of any action. For this reason passenger and interior panels are ideal for communicating detailed advertising messages." I think these would be pretty good spot for my adverts as people have time to sit and take in a message. If people are hungry, as like the bus interiors, this would be a perfect opportunity to target them, brilliant if I could position a stall where they exit the tram.
Dwell time - Allows brands to capitalise on a captive audience who have the time to absorb information which ensures greater retention, recall and motivation to purchase.
Engagement - This format enables brands to communicate their story and draw in an audience who welcome the distraction from their journey.
Positioning - Passenger Panels are located in passengers’ direct eye-line making them unavoidable.
Location - You can find Passenger Panels on the following networks: Sheffield Supertram, Manchester Metrolink, Midland Metro, Croydon, Tyne and Wear Metro.
6 sheets
"Positioned in high foot fall locations that are frequently seen, 6 sheets ensure great coverage and branding opportunities at a low price. With the national average passenger waiting time 6-10 minutes, platform 6 sheets are ideal for longer messages when consumers have more time and are in a receptive mindset to read more detailed messages. 6 sheets can also provide point of sale support in areas of high pedestrian traffic when consumers are on the move with money to spend."
Cost effective - 6 sheets provide great coverage and frequency at a low price.
Point of sale support - With trams travelling through the heart of key city centres they give point of sale support in areas of high pedestrian traffic when consumers are on the move with money to spend.
Frequency - Passengers will frequently use the tram network that connects residential areas with central shopping and entertainment areas of town, ensuring your ad is frequently seen.
Broadcast - 6 sheet locations within stations means this advertising solution can broadcast brands when consumers are in a receptive mindset to think about the advertised message.
Location - You can find 6 Sheets on the following networks: Sheffield Supertram, Midland Metro, Croydon, Tyne and Wear Metro.
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