I love 4od... and have only just thought about blogging it! The arrangement of the homepage is beautiful and strangely for me (as it has a digital feel) the typeface. It clearly has a brand identity and speaks to its audience. I think channel 4 are amazing. Their choice of programmes suits my taste brilliantly, and they know how to market themselves. I know primarily they are not Graphic Designers but I am sure they have a team... I will link this to my enterprise module.