About 4od "The channel gave us five different names for the new service. We produced a series of designs for each which helped the client to choose the best name. This process clarified the values and the look of the new brand... We created a simple OD mark, which would work on its own, or with the 4 logo and the words 'on demand'. The OD mark had to be very simple. Our solution allowed for interesting forms of animation for which we created a bespoke signature sound. "