How do others communicate to a similar audience (not nessarily same message). Also how do others communicate a similar message of grabbing some breakfast to commuters.
London Underground poster.
If people are going to target commuters, a good place to start is by using the transport they use. I will explore these options more, I intend to take a trip into Leeds citi centre tomorrow morning to see what advertising is around at the time and what the majority of commuters are receiving and actively responding to.