Thursday, 3 March 2011

Ted Baker website

Apparently Ted Baker think that 'fashion and shopping should be fun and inclusive'. But their website tells a very different story... very corporate, boring, nothing different. First impressions are not that it is a fashion label but maybe a job agency with images that look like stock photography and a strange snall obsession for angling anything small enough not to attract too much attention, but be a bit different. Very different from the Ted Baker they are trying to get across in the brief.

Ted Baker online homepage.

  • Attention to detail and a quirky sense of humour.
  • Everything produced under the Ted Baker name has his personality woven into its very heart.
  • Primarily by word of mouth and out of the ordinary marketing.
  • Ted remains one of the only brands to be built into an international designer label without an advertising campaign.

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