Apparently Ted Baker think that 'fashion and shopping should be fun and inclusive'. But their website tells a very different story... very corporate, boring, nothing different. First impressions are not that it is a fashion label but maybe a job agency with images that look like stock photography and a strange snall obsession for angling anything small enough not to attract too much attention, but be a bit different. Very different from the Ted Baker they are trying to get across in the brief.
Ted Baker online homepage.
- Attention to detail and a quirky sense of humour.
- Everything produced under the Ted Baker name has his personality woven into its very heart.
- Primarily by word of mouth and out of the ordinary marketing.
- Ted remains one of the only brands to be built into an international designer label without an advertising campaign.