As with watches, footwear also has competition from other stores. Oliver Sweeney are located close to Ted Baker and seem to be appealing to the same audience from their shop window display. I really like this. I was wondering how you could emphasise footwear in a retail window as they are seen bottom of the display, but by floating them in bubbles they look aspirational and appear at eye height. You have to scroll down the website to see anything which I don't really get... but I suppose once you have figured it out you know for future and feel a bit elite.