Thursday, 3 March 2011


Window display draw peoples attention into the store and reflect its character and intentions. This is one aspect of Ted Baker which actually reflects the personality they were talking about in our brief.

All done by PLANarama.

Sometimes they have moving parts to add even more interest. I have to say I do like the displays and think they are brilliant pieces aesthetically, but not once have I actually been inside a Ted Baker store. But then again I am not their target audience. Would men walk into a store like this either or would they do their shopping online. If online, Ted have missed something.

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