A good example of a retail outlet doing something a bit different and creating a personality out of the fashion. Jeffery-West have this in their window display and it ceryainly grabbed my attention. I was more in confusion more than anything and then i noticed the footwear and this kept my attention longer. As there is such a gap between a shoe retailer and this dark display it was interesting and the shoes seemed to have take on the personality to match. I think the website needs some work to get it to the same standard as the window display though, much like in Ted Baker.