Daniel Eatock

Seeing the little things...

Written in blood

One way twice

Colour match

Indicator

Shoe shop chair designs

Ailsa found this image and it shows the kind of chairs used in shoe shops in the 1940s so I am using this as a reference point to find a suitable chair for the point of sale.

Nicolai Sclater

Amazing London Signwriter Ornamental Conifer who did some work for Ted Baker... Amazing craft skills and typography design.

Bags of the 1930s

As the main style of our design is based on the 1930s era I have looked into 'man bags' of that time. It would be really nice if I could use a different tstyle of bag to really reflect the theme across other elements of branding Ted Baker have. It would look elitest if the bags were too different but I think a slight adaptation of a normal bag design would be good.

These Gladstons leather luggage bags were popular with men in the 30s and I could easily adapt a normal paper bag net to lok slightly more like these.

Naomis Dad

Art Deco

1930 chair designs

When trying on shoes in store you sit down... This is a major point of sale which will continue the theme further. A 1930s chair of British design would be ideal. We could possibly print one of our slogans onto this.

"Despite the economic depression at the beginning of the decade and the social and political upheaval in the years before World War II at the end, the 1930s was a period of progress in chair design. Metal had dominated design experimentation in the 1920s, but 1930s designers such as Alvar Aalto in Finland, Marcel Breuer, then in England, and Bruno Mathsson in Sweden, tested the tensile qualities of wood."

1940's men shoes advertisements

1942 Shinola Shoe Polish original vintage advertisement. With endorsement by Hollywood's Allan Jones & Family.

1944 Ad Douglas Shoes Captains inspection

1945 Ad Shoes by Stetson. Child tricycle theme.

1946 Ad Jarman Shoes Leisuals Shoes for men.

1949 Ad Esquire boot polish Kitten theme.

1949 Ad Johnsonian Mens shoes. New for spring.

1949 Ad Neolite Soles shoes Twice the wear from all 6 pair.

1949 Ad Roblee Shoes Spring Roundup 2 page ad.

1949 Ad White Look Wembley Ties A smart name.

UK wartime posters

Common themes in wartime posters are... (which I can take forward and use in designs)

• thin border
• capitol letters
• red, yellow, blue, cream and black
• type and image
• short sentences, but on a large scale
• action based 'do this'
• handcrafted
• faded
• 2 messages
• sans serif
• serious
• limited messaging
• quickly understandable
• not scary