Monday, 12 April 2010

Vintage Coke Cans

Found these beautiful Coke cans from inspiredology. I am really interested by the branding of Coke. I heard that Father Christmas originally wore green and was slimmer, until Coca-Cola got their hands on him and changed him into the jolly round red fella we know today. That is a massive power. They are also a brand which recently only use their logo on the coke cans and no other illustration.

Branding is a huge part of any company or product and these retro coke cans show a different perspective to branding. There is no real set style and the only similarity on each is the coke logo. These cans are drank by such a large audience and variety of poeple that it must be tricky to target some specific group.

Vintage Coke Cans.
Rouge age estimate 1980's.

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