Dr Martens celebrated 50 years on 1st April 2010 and are joining up with Schuh for competitions and prizes. I really like these poster designs and the theme is carried on through the website. The yellow works so well and really like the halftone effect of the black image on the bright yellow.
The celebrities using in the design are popular to a younger audience than the original Dr. Martens which were originally shoes designed for comfort. They became a fashion piece aswell as a practical working shoe. With this campaign, Dr Martens are aiming towards the fashion conscious generation through bright colours and celebrities.
- Dr. Martens posters to celebrate 50 years and publicise the Schuh competition.
- Dr. Martens celebrating 50 years homepage of website. Interactive TVs.