Interpreting images from a range of cultures and the past - Alot of emphasis is upon the bulb in this advertisment. The one light is brightening the poster and your eyes follow the lines of smaller bulbs around the page. If you see (above) the stage of design in the UK it is very different to that of the German design scene. Behrens has used a simple design to promote the product and I think it is a successful piece of forward thinking design for its time.
- Peter Behrens, Advertisement for AEG metallic filament lightbulb, 1907 (Germany)