Images which effectively communicate a message to an audience I love this. I think it works on the principle "sex sells" but in this case it is more of a tease. It draws comparison between the old and the modern by dressing the woman in a victorian looking outfit, it looks old. When teamed with the realisation the photographer must have been using a standard film it is tarred with the same brush. This works well with being mostly an image based mailshot and it is very clever and effective. I think it communicates very effectively with the target audience, and even people outside of this would appreciate the wit.
- Direct mail for Ilford, PLN Partners 1974 (UK)