Ted Baker website

Apparently Ted Baker think that 'fashion and shopping should be fun and inclusive'. But their website tells a very different story... very corporate, boring, nothing different. First impressions are not that it is a fashion label but maybe a job agency with images that look like stock photography and a strange snall obsession for angling anything small enough not to attract too much attention, but be a bit different. Very different from the Ted Baker they are trying to get across in the brief.

Ted Baker online homepage.

• Attention to detail and a quirky sense of humour.
• Everything produced under the Ted Baker name has his personality woven into its very heart.
• Primarily by word of mouth and out of the ordinary marketing.
• Ted remains one of the only brands to be built into an international designer label without an advertising campaign.

About us.

4od

I love 4od... and have only just thought about blogging it! The arrangement of the homepage is beautiful and strangely for me (as it has a digital feel) the typeface. It clearly has a brand identity and speaks to its audience. I think channel 4 are amazing. Their choice of programmes suits my taste brilliantly, and they know how to market themselves. I know primarily they are not Graphic Designers but I am sure they have a team... I will link this to my enterprise module.

Friday 19th Nov.

Toben

Stunning website and work.

Where
Leaves to make an album cover for a band called The Falls is great work. I love how the team have use real materials. There is such power in software that I think alot of work is completely digitalised because that is seen as quicker, or that it gives a better effect. But what could be better than using the real thing?!

Toben Website.
Toben.

The Falls CD Cover.
Toben.

Creative Review redesign

Well... Over the last 6 months or so, I have become less and less impressed with Creative Review. I wasn't inspired to read the articles or even to flick throught it when it landed in my postbox, clearly I cancelled my subscription. I used to really like the layout and the clean feel to the pages. However, now it is begining to look cluttered and just rammed with everything even slightly related to graphic Design. I still get the subscription emails, and have recently seen they have had a redesign... Great, I thought!...

Who
Or not... It looks worse than before in my mind and more dated than ever! The logo seems to make me blink as if I a m not focussing properly, I am not sure whether it is the colour or typeface, but it doesn't work for me. It has gone the opposite way to which I hoped. I'm sure they know what they are doing and there must be a reason for this design. I really hate writing about stuff that I don't like, what right do I have at the end of the day to slate someones work... but when I paid good money to receive that, surely I become the audience, and this should in theory be aimed at me... Not anymore.

- Email from Creative Review.
The Redesign Issue.

OK Go

OK Go have some great music videos for their songs and this is my current favourite. All their videos ae original and don't stick within the boring conventions of most music videos. The video for "This Too Shall Pass uses the Rube Goldberg Machine which is a fantastic piece of engineering! There is even an interactive floorplan which shows photos and clips from the making of the video showing the machine in action. This post also relates to the 'What is a Line' brief as it shows the passing of time and calculations to make a sequence of events happen in a certain pre-defined order.

Who
I think OK Go do something amazing in the sense that they appeal to such a large audience in their music videos. They are interesting and because they don't have a set convention for their videos, they are appealing for different reasons every time.

Dr. Martens

Dr Martens celebrated 50 years on 1st April 2010 and are joining up with Schuh for competitions and prizes. I really like these poster designs and the theme is carried on through the website. The yellow works so well and really like the halftone effect of the black image on the bright yellow.

Who
The celebrities using in the design are popular to a younger audience than the original Dr. Martens which were originally shoes designed for comfort. They became a fashion piece aswell as a practical working shoe. With this campaign, Dr Martens are aiming towards the fashion conscious generation through bright colours and celebrities.

- Dr. Martens posters to celebrate 50 years and publicise the Schuh competition.

- Dr. Martens celebrating 50 years homepage of website. Interactive TVs.

Patrick Fry

Beautiful Zines... No.Zine is "A self initiated zine project featuring a variety of young artists, writers, photographers and illustrators. Each issue is conceptually centred around its issue number. Curation, management and design. 32 pages, two colours, 148x210mm." Love the use of limited colours and the whole concept. Just wish I was doing it! This Zine actually has a purpose and communicates well... exactaly what Graphic Design should do. His website is pretty sweet too! One of my new favourite designers. I'm gonna be buying these Zines for sure!

No.Zine, Issue No.1. 
Patrick Fry.

No.Zine, Issue No.2. 
Patrick Fry.

No.Zine, Issue No.3. 
Patrick Fry.

Website Homepage, Images change to colour when hovered over. Patrick Fry.