Found these beautiful Coke cans from inspiredology. I am really interested by the branding of Coke. I heard that Father Christmas originally wore green and was slimmer, until Coca-Cola got their hands on him and changed him into the jolly round red fella we know today. That is a massive power. They are also a brand which recently only use their logo on the coke cans and no other illustration.
Where
Branding is a huge part of any company or product and these retro coke cans show a different perspective to branding. There is no real set style and the only similarity on each is the coke logo. These cans are drank by such a large audience and variety of poeple that it must be tricky to target some specific group.
It is Easter, I am home, I have TV! Saw this lovely little advert earlier today and it made me smile =) So simple but witty at getting the message across. I am not normally a fan of celebrity endorsement, but I think it keeps you watching in this case. I like the way each person is reading a different book on a different topic. They are not just tackling the issue of reading for pleasure, but also the benefits of it in everyday life such as the highway code, instructions and kids storys. It also brings the subject into a modern day lifestyle with one person reading online. Saying all this, It didn't make me pick up a book and read...
Who
I think by the people who are reading the books... the intended audience is adults. They are well known comedians and celebrities and would be more popular with adults between 20-50 rather then teenagers, kids or older generations.
Dr Martens celebrated 50 years on 1st April 2010 and are joining up with Schuh for competitions and prizes. I really like these poster designs and the theme is carried on through the website. The yellow works so well and really like the halftone effect of the black image on the bright yellow.
Who
The celebrities using in the design are popular to a younger audience than the original Dr. Martens which were originally shoes designed for comfort. They became a fashion piece aswell as a practical working shoe. With this campaign, Dr Martens are aiming towards the fashion conscious generation through bright colours and celebrities.
- Dr. Martens posters to celebrate 50 years and publicise the Schuh competition.
- Dr. Martens celebrating 50 years homepage of website. Interactive TVs.
