Brief 04 version 04

Me and Steph got together today and rewrote the D&AD brief so that we can assess the problems and resolve them in an appropriate way.

We have decided to make the poster 3D as this will bring the experience closer to the audience. Also we do not need to shout about music or anything other than 'Saturday Sessions' as their audience is one who already attends the club nights and know about it.

Brief 07 - abandoned

This brief has been abandoned due to my deliverables not being used in the real world as it is not the avenue I want to pursue as a designer.

Brief
Background/Considerations
Mandatory Requirements
Deliverables

Brief 05 version 02

Brief
Produce a range of special products to be sold for 'The Specials' based on their ethos and most popular songs.

Background/ConsiderationsWhat do the lyrics mean. How can the lyrics be represented by font, layout, print method and stock. Colour needs to be a key aspect (black and white). As these will be collectable pieces, the quality needs to be immaculate.

Mandatory RequirementsAll items must be reproducible for sale and attractive to potential customers. Also in keeping with the bands image.

Deliverables
10x poster prints

10x vinyl sleeves

10x information inserts

packaging to be sold as a set

Brief 02 - postponed

This brief has been abandoned for OUGD301, it may become part of my FMP.

Brief
Background/Considerations
Mandatory Requirements
Deliverables

Brief 01 version 04

Brief
Create an alternative version of Helvetica Bold for use as a display font, which does not appear to be derived from the original version to communicate personality and creativity.

Background/Considerations
The aspects of Helvetica Bold which can be changed for maximun effect is the lack of serifs and thickness of stems. Decoration can also be added to the new shape of the letterforms. How can this font be promoted and creativity and adding personality to fonts as a whole.

Mandatory Requirements
Changes made must be within the restrictions of Helvetica Bold and uppercase, lowercase, glyphs and numbers must all be made. Font must be usable and working. Promotion must be fun and appropriate to creative audience.

Deliverables
1x font
1x specimen booklet
1x specimen PDF
10x postcards
1x poster prints

1x pencil case

1x ruler

1x pencil

1x pen

1x sketchbook

Brief 07

New brief on the go! (Actually replacing Brief 06)

Brief

Create the logo for Louise Tiler, a new company creating high end wallpaper, cushions, greetings cards and stationery.

Background/Considerations

Designs are busy and illustration based, logo must not interfere with these designs. Something elegant, handdrawn, a personal touch, fluid, calligraphy.

Mandatory Requirements

Must communicate clearly the brand name 'Louise Tiler' and stand out next to competitors. One or two colour. Recognisable brand, logo will last a number of years. 

Deliverables

1x logo (range of ideas for her to choose from)

Even if my logo is not chosen for this live brief, I will continue with the other half of this brief...

Brief

Using the same logo, create the identity for the business. This will be across a large range of items, from trade show stands to wallpaper packaging. 

Background/Considerations

Print processes, 

Mandatory Requirements

Must be high end an 

Deliverables

Brief 06 - postponed

After looking at the amount of work I have on at the minute and taking into consideration a briefing which I went to today, I have postponed this brief. It could form part of my FMP, or I could do it quickly over Christmas for James.

Brief 04 version 03

CHANGE OF BRIEF!

This brief will now be a collaboration with Stephanie Bourne and will be a D&AD submission.

Brief 06

Brief
Represent and communicate the information for given students in the Digital Print resource.

Background/Considerations
Information must be clear and understandable for students and information must be relevant.

Mandatory Requirements
Must demonstrate the capabilities and limitations of printers, stock, prices etc.

Deliverables
Swatch book
Price poster
Size poster
Profile poster

Brief 05

Brief
Represent the lyric 'You've done too much, much too young' in a typographic poster to sell at the Leeds College of Art Pop-Up Shop.

Background/Considerations
What do the lyrics mean. How can the lyrics be represented by font, layout, print method and stock.

Mandatory Requirements
Poster must be typographic and reproducable for sale. Must be attractive to potential customers.

Deliverables
1x poster
(possibly more for submission)
Packaging

Brief 04 version 02

Brief
Background/Considerations
Mandatory Requirements
Deliverables

Brief 03 version 02

Brief
Promote and design the information presented to visitors for 'A Type of Show'.

Background/Considerations
Identity for the exhibition must be complimentary to the exhibited works. Must demonstrate work to its full potential. 

Mandatory Requirements
Knowledge of work exhibited must be to a high standard so that information given to visitors is correct. Promote the exhibition appropriately and creatively. 

Deliverables
1x logo
1x exhibition guide
Wall information
Exhibited work plaques
Promotional posters and large scale sculpture
Gift shop items

Brief 02 version 02

Brief
Create the identity for a bi-monthly publication about window archietcture of different eras. 

Background/Considerations
Become knowledgeable about window architecture and find real examples in cities. Consider which eras the publications will focus on and how this will effect the identity accros the issues. 

Mandatory Requirements
Identity must work and be seen as an effective identity for this publication. Each publication must have its own display font but all other conventions but stay the same. 

Deliverables
1x publication
(inc. 1x display font, 1x branding guidelines)
5x samples of display fonts to be used in other issues
5x front covers displaying the appropriate display fonts

Brief 01 version 03

Brief
Create an alternative version of Helvetica Bold for use as a display font, which does not appear to be derived from the original version.

Background/Considerations
The aspects of Helvetica Bold which can be changed for maximun effect is the lack of serifs and thickness of stems. Decoration can also be added to the new shape of the letterforms.

Mandatory Requirements
Changes made must be within the restrictions of Helvetica Bold and uppercase, lowercase, glyphs and numbers must all be made. Font must be usable and working.

Deliverables
1x font
1x specimen booklet
1x specimen PDF
5x postcards
5x poster prints

Additional briefs

I am adding 2 more briefs for the submission of OUGD301. Brief 05 will some typographic song lyrics posters which will be sold at the Leeds College of Art pop-up shop. Brief 06 will be the information rich material displayed in Digital Print.

I decided tro take on more briefs to ad some deoth to my submission and both of these briefs are live and will have a function in the outiside world.

Deliverables

Deliverables for all briefs must be defined now so I know when I have finished a brief. These can be changed as I research into specific brief.

Brief 01 - Helvetica has no soul
Focus - font
1x font
1x information booklet
1x booklet PDF
5x prints
5x postcards
Packaging for each deliverable

Brief 02 - Window architecture of English cities
Focus - identity and editorial
1x identity (include choices for all fonts and layout of all editorials)

5x front covers
1x editorial
1x font
4x headlines


Brief 03 - Exhibition of typography promotion (real exhibition)
Focus - identity and print
1x exhibition guide
5x promotional posters
5x commercial postcards
1x bookmark
Packaging for gift shop products including tote bag
1x font

Brief 04 - ISTD

Rationale

"A print based investigation into editorial and identity
with a focus on hand-drawn fonts." - Hazel Gage

Brief 01 version 02

Even after one day of attempting to start this brief, I realised it was not working. John sugested that I go big and do huge brands, however this seems to be the wrong avenue for me. I don't think I communicated that I was more interested in type and applying it to an identity, than the whole branding of a corporation.

Chat with Fred settled things again, by focusing on creating a typeface and then applying it to an appropriate outlet is what I want to do. I have found that I am finding out new things every day this year about how I want to progress as a designer and in hindsight, I have have been falsely hanging onto the idea of editorial design as that is where my roots lye.

The brief will need refining once I have done some primary research and initial ideas on typefaces. I want to let the designs shape the brief on this one and not get hung up on the final resolution from the beginning.

Brief 01

Detailed brief overall and individual mini briefs within.

Part 1 - Design Context

The brief.